Promotional strategy is becoming increasingly important to both large and small distance learning institutes in the world. There is a long- term, well documented increase in funds used up on promotions certainly to attest to management’s faith in ability of promotional efforts to enhance the change in customer attitude, brand loyalty and other additional change. Economist views promotional strategy as a tool which aids to an increase in the number of unit sold, permitting economics of scale in production process, thereby reducing cost of each unit of output. Lower consumer prices are the result of lower cost of unit, which in the long run makes services available for consumers.

Promotional Strategies highlight on the primary reasons and the hierarchy of process on how to use it, due to how vital promotional strategy is, the researcher will treat it as a backbone in the investigating of performances of distance learning institutes and how firms perform upon using the strategies in industries, through this reason the researcher projected the rationales, descriptively:

*      To pursue promotional strategies through management’s enthusiasm

*      Making the realization of the vital aims and purposes of the evaluation of performance in organization built on the topic

*      To maintain a competitive teamwork in relation to determinants of tangible facts analysis

Promotional strategy is all about communicating with customers. Major promotional activities do not yield results in short term, due to this reason, many distance learning institutes focus on the long run promotional strategies and objectives, exercising patience enough to gauge the success.

The measurable part of the smart goal should be based on progress especially in relation to the effectiveness of the promotional strategy of the distance learning institutes.

Improving distance learning institutions performance will require continuous setting of aspirational goals. These goals should not be unattainable but rather slightly greater or higher than the usual expectation. Goals set always need to be realistic.